Setting your own business can be nerve-wracking as there are a plethora of things to consider. The first thing to keep in mind is the budget for your startup. The competition is fierce, mostly due to millions of marketing tools that attract the targeted audience. So there are a few things to consider so you improve online presence when going digital. …
Read morePPC or Pay Per Click is the new buzz word in the digital marketing town. And why not? This strategy provides the most correct results when it comes to the online marketing and general promotions. Though a paid strategy, PPC helps a specific company to target the precious traffic to the website resulting in higher sales and eventually, great turnovers. …
Read moreRecently, SEO has become more popular in the past few years. Many bloggers are understanding the importance of optimized website and the concept of visibility. A content that can be easily found by search engines can help you save money. But how do search engines like Google SEO work? To simply put, Google has developed algorithms to rank your site. Th…
Read moreYou are all set to begin your Email Marketing endeavor. But did you consider if your email is going to reach the masses or not? Is it going to strike a chord with the target audience or not? There is a huge gap between sending a mail and having it read and getting the purpose solved. This gap comprises of open rates, click rates, soft and hard b…
Read moreToday, people search for everything on internet. From hairpin to plane tickets, there’s a broad spectrum that spans people’s search behavior across the globe. In that case, digital marketing plays a great role in helping a product or service reach masses.At present, all major or minor brands are harnessing the power of internet marketing to reach tar…
Read moreMagento is a highly flexible CMS platform that helps to build complex E-commerce websites. The flexibility Magento provides make it a reliable choice for customers all over the globe. Even though many “plug and play” E-commerce platforms have seen a real growth in the last few years, Magento remains the prime consideration for E-commerce projects. But wh…
Read moreWhen it comes to website design, user experience is everything. Even after months of toiling over SEO and Social Media Marketing, if the website you’re directing them to is not impressive, you can forget about conversions altogether. When a lot is judged on the face value, websites are not far behind. There are some set criteria to follow when design…
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