PPC or Pay Per Click is the new buzz word in the digital marketing town.
And why not? This strategy provides the most correct results when it comes to
the online marketing and general promotions. Though a paid strategy, PPC helps
a specific company to target the precious traffic to the website resulting in
higher sales and eventually, great turnovers. In this marketing strategy, the
digital marketing company bids on the high ranking, high competition keywords
related to the business niche and targeted audience and the PPC ad is instantly
there on the search engines, be it Google, Yahoo or Bing.
PPC is a
time-tested way to bring the required traffic to the website, but it certainly
comes with several pitfalls. And you need to know the essential dos and don’ts
of PPC to run a successful PPC campaign for your business or for your clients.
So, in this post we are going to discuss these dos and don’ts.
Dos
o
Do the keyword research thoroughly, check
your competition and look out for the keywords that is ranking. For this, you
can take the help of Google’s Adwords Keyword Planner. They bring you the
accurate results, thus increasing the chances of a successful campaign.
o
Do categorise your targeted audience and
then assign the keywords according to the categorised. This will ensure higher
click through rates, thus increased sales.
o
Do good preparations before starting the
campaign. Though PPC ads will fetch results, but make sure that your websites
as well as landing pages are in top notch conditions. User friendly and
engaging website as well as content will bring traffic and eventually high ROI.
o
Do keep an eagles’ eye over the campaign.
Many people just leave the PPC campaign after launching it. And this is the
biggest mistake. You can easily use Conversion Tracking to see how the campaign
is performing.
Don’ts
o
Don’t spend money over generic keywords as
the users are smart these days. They know what they want and know how they will
get the desired outcomes.
o
Don’t stop yourself from using negative
keywords. Negative keyword is a raging trend these days and they can
surprisingly bring a huge amount of traffic.
o
Don’t immediately send all the prospective
clients to the home page. At least, give them a chance to explore the website.
o
Don’t simply leave the campaign alone. Keep
a tight check over the conversion rates, bounce rates and other stats.
With that said, an effective Pay Per Click campaign is all about how well you do the research
and how close you monitor the results. For the desired results, you need
experts who have sufficient experience to turn the campaign into a huge
success. And one such experienced team of experts is Enterprise Web Cloud. With
us an ally, you are assured of a successful ad campaign.
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