You are all set to begin your Email Marketing endeavor. But did
you consider if your email is going to reach the masses or not? Is it going to
strike a chord with the target audience or not?
There is a huge gap between
sending a mail and having it read and getting the purpose solved. This gap
comprises of open rates, click rates, soft and hard bounces, and spam filters.
So getting an email in the inbox is one thing and making sure it gets read is a
different deal altogether. Before you begin, let’s consider these factors which
are imperative in deciding the success rate of your email campaign and a successful website in Mississauga:
● FREQUENCY OF THE MAILS
Sending regular emails is a
good strategy but the tricky part is how much is too much. This frequency is
different for different people so it’s likely that some are not gonna like
their accounts to be bombarded with your emails resulting in a cancellation of
subscription and even being marked as spam.
Before jumping onto a
conclusion, it’s better that the consumer is asked how often one wants to
receive the emails. It can be asked at the time of subscription or in the
footer section of the welcome mail. There could be an online performance attached
with the welcome mail asking about the frequency preference.
● GETTING IN THE INBOX
This is by far the
trickiest part. The open and click-through rates, soft and hard bounces and
spam filters get into play in this factor.
Soft bounces are when your email does not get through due to a temporary
suspension of the email ID. Sending it again after some days should solve the
problem. But if the repeated attempts fail, it’s a hard bounce. That means
either the receiver has changed the email ID and you have been sending the
emails to the one that is discontinued or you have been spammed.
It’s important to keep in touch with the subscriber through renewed subscriptions that informs about the possible change in ID.
Also, the faulty keywords,
too much use of exclamation marks can land your mail in the no man’s land (spam
folder). Therefore it’s important how you compose the mail.
Enterprise Web Cloud is
such one email marketing company that takes care of these things in an
efficient way. What’s more, is that we have an expanded consumer database that readily
opt-in for receiving your business emails so can just forget about whitelist and blacklist for good.
● KNOW YOUR CONSUMER BASE.
Honestly, what’s a reader
of Twilight series to do with Julia Kristeva? Not much I suppose. So how’s that
gonna do for your business if you offer a special discount on the books by the
latter? Not much either.
It’s important to know your
consumer base, what they asked for, what they click the most and so and so. The
related suggestions are likely to get noticed.
Also, according to
statistics, the maximum number of open and click-through rates pertained to
ecoupons (after religion). So once you know what the consumers want, it should
be no herculean task to figure out the rest.
● TRACKING THE CAMPAIGN IN REAL TIME
Enterprise Web Cloud’s Wifi
marketing platform offers a complete insight into the open and click-through
rates and even on the coupon redemption which allows you to track the success
of your email marketing campaign in real time. This enables you to measure the success of your endeavors immediately rather than a delayed analysis.
According to consumer
feedback, they would rather hear about the offers and schemes through email
rather than SMS or any other mean.
Thus
a careful analysis of the consumer base and marketing strategy can help you use
email marketing in favor of your business.
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