4 Website Designing Errors that Drive Visitors Away

When it comes to website design, user experience is everything. Even after months of toiling over SEO and Social Media Marketing, if the website you’re directing them to is not impressive, you can forget about conversions altogether. 

When a lot is judged on the face value, websites are not far behind. There are some set criteria to follow when designing a website, something Enterprise Web Cloud, the leading name for web design Toronto, recommends incorporating to create a stunning and well received website. And there are some don’ts as well. Here are the common mistakes committed by web designers that leads to a reduced organic traffic.  

Not having a Good Strategy at hand

Formulating a good strategy involves complete understanding of client’s business and requirements. If you don’t take out the time to get to know their niche on a deeper level, you’ll never get it right in the very first go. 

The key is communication. Communicate with your client on each level of development and involve them in the process. Some designers play the ‘I-Know-It-All’ card and end up making a pillow cover website for someone who does covers. Yup that happens and quite often so. 

Skipping Responsive Design

Google’s mobile-first indexing is all set to give all those nightmares who thought desktop version of a website is most important. Google’s special crawlers for smartphones are going to prefer mobile versions of a web page when searches are carried out on cell phone browsers. 

With people opting to open web pages on all three devices: tablets, laptops, and smartphones, it’s important your website is responsive and functions flawlessly on any device. With more challenges coming up in the form of smart watches, the way we see responsive websites is going to change completely. 

Ignoring Call-to-Action

Call-to-Action is necessary not only on your web pages but also in your social media posts. Be it ‘Request A Quote’ or ‘Fix An Appointment’ button, call-to-action can be inserted at appropriate places to assist conversion or an easy B2C interaction. 

Many designers don’t realize the importance of this element. They either insert call-to-action in the blind spots of websites where they’re least noticeable or they don’t bother inserting them at all. That’s the worst example of a well-designed website. 

Improper Text Placement

Not all websites need to be crowded with texts. Relevant text is always welcome but when we go too far with it, things turn sour. Finding long paragraphs in sliders that vanish before you can grasp a line or two, or a lengthy description of a product that skips important details are major turnoffs. Keep text short, simple, readable. 

Let’s talk about where NOT to insert text. White space is equally important. Many e-commerce websites use this white space to create an aisle like effect of a supermarket by placing it between products. This prompts users to imagine themselves in an actual supermarket with a basket. That’s how good designing can change your perception. 

We designing is not mixing different elements to create a website. It’s an art, mastered by the best in the field, like Enterprise Web Cloud, the leaders of website development Toronto. By keeping these points in mind and improving upon them through observation and practice, you can eliminate errors and become successful as website designers.