The SEO Basics for Bloggers

Recently, SEO has become more popular in the past few years. Many bloggers are understanding the importance of optimized website and the concept of visibility. A content that can be easily found by search engines can help you save money. But how do search engines like Google SEO work?

To simply put, Google has developed algorithms to rank your site. They check over 100 indicators to determine if the site is useful or not. The search engine "crawl" through your site to look for indicators like backlinks, traffic, domain age, etc.

SEO can get a quite complex as it is constantly changing but there are a few constants that remain the same. 

These are:

      Domain and hosting

Getting your own domain and hosting may feel tedious for beginners but a free blog setup won't do you any favor. Google only prefers to point out the website that are serious about their work. So, the first thing you've got to do as a blogger is getting your own domain and hosting setup.

      Original context

A useful content that actually helps and provide relevant information is vital from an SEO point of view. The content should be original whether it's a blog post, video or if you can tools and plugins too. The better the content the more sharing and fast result. The idea here is to engage the readers and help attract more links.

      The right keywords

Choosing the right keyword can be perplexing. What article to write about? After choosing the right topic for your article include the keyword in a these places as well:

·         The page title and headline

·         Your URL

·         The article

·         And also in the Metadata

      Link-building

Links help in the growth of your search rank and if others link to your site, that makes it even better. Link building can be done easily in these three ways:

·         Use anchor text (Embed links directly into the text) with your keyword to link out to similar articles.

·         Branch out and ask others to link to you.

·         Link to other articles by using anchor text.

5      Metadata

Metadata is a data that describes and informs about other data. This won't be visible to the reader but that doesn't mean it is any less important. Metadata makes your blogs to find with an ease and explains briefly what the document is about.

These are just a few SEO basics for blogging. If you want to rank your blogs, it is imperative to create great content.

If you still feel a little confused about SEO or you've just started blogging, visit Enterprise Web Cloud for all your queries.