With the advent of new year,
Google has made some changes which can pose some challenges to SEO teams
worldwide. Some of these changes are noteworthy like indexing of pages
according to mobile searches, lesser pop-up ads and removal of right side ads.
So now, the core focus has shifted towards mobile optimization and driving
online traffic through meaningful content.
According to statistics, 33% of
users don't go beyond Google's first page search results. That says a lot
regarding how important it is to plan an effective SEO strategy. Therefore, SEO
team at Enterprise Web Cloud, Toronto, proposes 4 key SEO strategies to work
upon if one seeks a commendable position on Google's first page search results
which is a much coveted position.
Don't Restrict Your Traffic Sources
Diversify your online traffic
sources as much as possible. Post blogs on multiple websites, create and add
videos on various video publishing websites instead of sticking onto a handful
of choices. Along with that, make absolute use of social media platforms to reach
a greater audience. Be sure to diversify your content as well according to the
platform you are using and according to the target audience.
Keyword Targeting Strategies must Evolve with Time
Times are changing and so are the
ways in which people search on Google. Then why your keywords are the same all
along? It's not like they're going to feel desolated. Instead, evolve your
keyword targeting strategy. Make use of Google AdWords or HubSpot's Keyword App
to find out the most relevant keywords that'll get your website closer to your
target audience.
Also, use of LSI keywords is
quite useful in driving more traffic through your blog.
Attain a Scalable Link Building Strategy
Link building is and always will be a very
important component of an effective SEO strategy. It might not show any results
initially and you might think it to be a futile attempt but over time,
consistent link building reaps desired results for sure. Link building involves
inbound and outbound link building.
Inbound links points towards your website whereas
an outbound link directs towards other specific and authentic web
pages/websites. Link building is a long term investment of money, time,
patience and effort. But it shows results nonetheless. Although, with the
implementation of short term strategies, it is possible to achieve results in a
short time such as guest posting and sponsored content (if they are not viewed
as spam).
Take
RankBrain into Consideration
Google has introduced RankBrain, a new
machine-learning algorithm that analyzes search behavior of users and helps to
determine search engine ranking of web page after analyzing determinants such
as clickthrough rates and time-on-page to assess real time performance of a web
page.
In order to optimize your website
according to RankBrain, certain strategies have to be kept in mind such as:
·
Think like the target audience and try
to answer their supposed queries instead of blindly focusing on a set of
keywords.
·
Provide meaningful and engaging content
so that visitor spends more time on a web page.
·
Responsive web design allows for
increased audience reach through multiple devices.
·
Focus on quick loading web pages.
·
Pop-up ads do nothing but irritate the
users. Get rid of them.
If you'll plan your SEO strategy
with these points in mind, you'll definitely succeed in your endeavors.
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