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Digital Marketing



Over the last few decades, the face of Digital Marketing has changed drastically from using free floppy disks containing the digital ad content in the 1980s to today’s time of internet-driven digital marketing campaign. With the advancement in networking technologies, more and more people from every walk of life are connected with the internet in one way or the other. This huge networking has evoked a tremendous potential for online marketing which is being beneficial to a large no of enterprises.

The key Digital Marketing terms are namely search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, and e-commerce marketing, social media marketing (SMM), social media optimization (SMO), e-mail direct marketing, display advertising, e-books, optical disks and games, and many other forms of digital media. Basically, the vital component of digital marketing is to make the client website visible in the search engine results which are made possible through keywords insertion and regulating the keywords density in the content of the website and advertisements which is the main characteristic of SEO and SEM.

Not just the mode but also the approach of digital marketing is shifting from a linear to non-linear where the emphasis is laid on Omni-channel marketing strategies to ensure internet presence on all the possible platforms of social media interactions like Facebook, Instagram, Twitter and popular platforms like Youtube and Pinterest. This multimodal approach is highlighted in SMM and SMO and thus incorporates social media platforms as a potential marketing base.

Enterprise Web Cloud creates stunning web design in Brampton and is a leading digital agency. We stay consistent with your brand and optimize your website for a higher rank in search engine. 

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