PPC or Pay Per Click is the new buzz word in the digital marketing town. And why not? This strategy provides the most correct results when it comes to the online marketing and general promotions. Though a paid strategy, PPC helps a specific company to target the precious traffic to the website resulting in higher sales and eventually, great turnovers. …
Read moreRecently, SEO has become more popular in the past few years. Many bloggers are understanding the importance of optimized website and the concept of visibility. A content that can be easily found by search engines can help you save money. But how do search engines like Google SEO work? To simply put, Google has developed algorithms to rank your site. Th…
Read moreYou are all set to begin your Email Marketing endeavor. But did you consider if your email is going to reach the masses or not? Is it going to strike a chord with the target audience or not? There is a huge gap between sending a mail and having it read and getting the purpose solved. This gap comprises of open rates, click rates, soft and hard b…
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